March 20, 2024
Year
2024
Client
akash, lisa mishra, fetty wap
Category
muisc video
Product Duration
3 weeks
The brief is to promote "Balenciaga" by Akash featuring Fetty Wap and Lisa Mishra as a global, cross-cultural hip-hop/R&B single blending Indian and Western influences. The focus is on highlighting its bilingual lyrics, luxe vibe, and international artist lineup through streaming platforms, social media, music videos, and PR. Targeting Gen Z and young millennials globally, especially urban listeners in the US, UK, and India, the campaign should feel stylish, confident, and cosmopolitan—building buzz via playlists, reels, influencer content, and media coverage.Ask ChatGPT












